After nine years with the same logo, I've decided to refresh our brand with a new logo. If you've navigated to this page, you've already seen it in the upper lefthand corner.
Here it is:
For those of you new to our brand, here is what the logo used to look like:
Because our catalog has expanded so much over the years and we now sell a lot of lighting that does not feature crystal, I felt that we had outgrown our crystal logo, and for some time I'd been looking for inspiration.
When I put one of our lights through the Mondrian filter on the app Prisma, I got the inspiration I was looking for:
Our new logo is a simplified version of this image.